Dissociation is inherent to eating meat. Bacon isn’t pig flesh – it’s pork. Steak isn’t cow meat, but beef. Psychologists refer to this perplexing situation as the meat paradox. Most people care about animals, yet many of those same people also enjoy eating them. The packaging and labelling of meat is key to persuading people…

http://nationalpost.com/life/food/u-k-supermarket-chain-to-offer-snowflake-chicken-for-those-afraid-to-touch-raw-meat